We fundamentally believe that our customers are more interested in a simple, attractive, and functional WordPress theme than they are having 12 color schemes to choose from, and a fancy slider with 8 transition effects.

If you pick out a WordPress theme like you pick out drapes, you’re doing something wrong.

John: Are we still meeting for breakfast this morning?

John: Where is the rest of the team? I’ve been here since 3:00am.

Tom: Umm… We actually sleep. Go back to bed, dude.

John: Fuuuuuuuuuuuu

Tom: Fine. But if I show up, I am not wearing pants.